4 marketing strategies using HubSpot

4 Great Marketing Strategies Using HubSpot

by GO2 Partners on January 15, 2024

While creating a marketing strategy is challenging, carrying it out, tracking it, optimizing it and coordinating the work can be just as overwhelming. To implement your marketing strategy successfully and streamline the process, you need a tool that will allow you to do it all. You need HubSpot.

Here are a few ways you could use HubSpot to empower your marketing strategy.

Email Marketing with HubSpot

Email marketing is still a great way to reach and influence potential customers. It not only allows you to curate and craft your marketing carefully, but you can also measure the engagement and interest of the audience in a closed environment.

Marketers can optimize and build successful email campaigns more quickly by using HubSpot Insights, the AI features and A/B testing. You can access data to personalize emails and improve clickthrough rates.

Automate and Improve Email Marketing

The power of HubSpot even starts when the contact is generated. With a form fill and the prospect’s corporate email address, HubSpot Insights will automatically populate new contact information from its database of over 20 million businesses. By accessing this data, marketers can immediately start personalizing the experience, researching the prospect, and then creating more impactful emails that address the recipient's needs.

Marketers struggling to compose email copy will appreciate the AI content writing feature. This tool allows users to enter simple prompts to generate email copy quickly. Users can use the slash and highlight commands to rewrite, summarize or edit existing copy. While it can’t (and shouldn’t) replace your skilled marketers or copywriters, it can give them quick and easy access to tools that can make their work easier and better.

Not sure what to put in your subject line? Use HubSpot’s A/B testing tool to test various subject lines to see which get the most opens. Rather than guesswork, you have data, and this data can also be used to see who’s engaging with each email and what additional types of content would benefit that audience.

Boost Your Customer Service

The bar for quality customer service is higher than ever. Since 2022, customer support requests have only risen. Not surprisingly, 60% of customers still expect companies to meet all their needs, even as many companies don’t see the need to invest in customer service. With such high expectations for support, how can your customer service reps meet the demand?

With Service Hub, your support team can respond to customers faster. It works with you to establish long-lasting relationships by tracking communication so you can build and grow a connection with a customer with every interaction. Resolve customer issues in minutes by reviewing past contacts to make supporting, keeping and growing your customer base achievable.

Support Customers and Employees with Service Hub

Service Hub can also help you retain top-performing employees and boost productivity by automating repetitive tasks. Create workflows that streamline automation, and drive consistency for on-the-job support and faster access to information.

In addition, Service Hub’s customer portals enable customers to track and manage all their open and closed support tickets, assuring them that their issues are being addressed. Reps can also send all incoming emails and live chats to a shared inbox for the whole team to use, so no message is missed.

Upselling and Cross-Selling with HubSpot

Do you want your customers to make additional purchases before they check out, or upgrade their original purchase? HubSpot tools will give you deeper insight into your customer’s purchases, making upselling and cross-selling products or services easier than ever.

Using HubSpot’s buyer persona template, you can use the demographic and engagement information you gather to create personas for your customers to learn about their goals and challenges. This way, you can offer relevant products to cross-sell and upsell.

HubSpot’s customer journey templates give marketers further insight into a customer's general process of arriving at a purchase. Pulling data from all relevant sources allows you to accurately chart the customer’s path from first to last contact. By developing a clear picture of your customer’s buying journey, you can improve existing products and provide a better customer experience.

Search Engine Optimization (SEO)

While SEO trends may change in the coming years, one thing is certain. Google will continue to prioritize content that is properly optimized for search engines and supports the customer search intent.

With HubSpot’s SEO tools, you can get recommendations to create content your audience seeks, plan your SEO strategy and measure ROI. The recommendations page also alerts users to issues that could affect their ranking in the search, such as duplicate content, missing meta descriptions or low word count.

There is no need to use third-party tools for keyword research. HubSpot’s SEO recommendations page lists suggestions for topics that are good to write about, along with monthly search volume and difficulty. The SEO topics page suggests topics and keywords for your content, including sessions, average session length, average position, total impressions, and click-through rate for each search term.

SEO Analysis and Insight

See how your SEO strategy pays off with HubSpot’s SEO analytics page. You can view keyword data and estimate how ranking for new topics could turn into organic traffic gains. In addition, you can see how your whole website is doing: the total impressions, clicks, average click-through rate and average position.

Share the results with your stakeholders and other members by generating detailed reports on what keywords people are searching for and how your content ranks for each search result. Integrating Google Search Console with HubSpot lets you get data directly from Google without leaving the HubSpot customer relationship management system (CRM).

Streamline and Improve Marketing with HubSpot

By choosing HubSpot CRM, implementing a HubSpot marketing strategy and partnering with a HubSpot implementation partner, you can successfully promote your brand and streamline your marketing.

GO2 Partners is a HubSpot partner committed to creating a strategy and delivering seamless execution to help your business scale with HubSpot. Our entire marketing team is certified in HubSpot and highly experienced in executing tactics and crafting campaigns.

We are here for all your marketing, SEO and customer service needs. We will guide you through the challenges with high-quality services, responsive communication and renowned customer service.

Let us help you take potential clients from the awareness stage into the action stage. Contact us today.

Topics: hubspot, marketing technology