It’s a New Year. Are you ready to grow your business?
For home improvement and small business owners, that means trying to find a way to market more, reach more prospects with already tight resources. In a competitive market, it can also be the difference between a successful year and business growth, or a down year and lower sales.
Not to worry, we have a few great, low-cost marketing ideas that will help boost sales.
Ideas For Growing Your Business
For small business owners, every strategy is a balancing act between finding the resources to capitalize on opportunity and maintaining operations. It’s weighing an expected return against investment.
We’ve got some ideas that take that balancing act into account, helping you jumpstart and grow your business this year.
1. Update and Invest in your Website
If there is one thing that 2020 has taught us, it’s how critical a website is for business. For many, the internet has been the primary way to reach prospects and connect with customers. Now is a great time to review your website and consider an improvement strategy.
Work with a digital marketing company to see if there are any gaps in your keyword and SEO coverage. Ask about creating new content for the site to keep things fresh and to continue provide great customer service, even online. Maybe a new landing page that covers specials or deals, or a page with useful information for your customers. Add new photos and images of the work you’ve done, or add a new service or project ideas. Even small steps can make a big difference in online results.
2. Build a Social Media Presence
Your website and social media should work hand-in-hand to attract and convert customers. If you aren’t making an effort to reach customers with social media, then you are letting potential sales slip through your fingers. Social media is easy to use, and with the right strategy it’s marketing that’s constantly working for you.
Look at posting images of work you’ve done so prospects can review projects you’ve done for people just like them. Write about events in the community, the things that people are interested in, to drive people to the page. Team up with other small businesses on social media campaigns to boost business. Try out a few paid social media campaigns and measure how much new work you generate. It doesn’t hurt to try new ideas with social media.
3. Make Reviews a Priority
In the past, business owners didn’t need a strategy for reviews. Great service led to a few good reviews and that’s all you needed. Today, Google has made reviews a measure of business relevancy. If you don’t have reviews, you’ll find your business slipping in the SERP (Search Engine Results Page).
Today, you need a strategy for generating reviews. Make it a practice to ask customers for reviews. Make it easy for them to leave a review. Especially today, when touchless service is a best practice, leave instructions and a link for a review on e-receipts. Regularly send follow-up information to customers with a gentle, tactful, review request. Over time, you’ll quickly build a review page that’ll make the competition jealous.
4. Add Promo Material to your Strategy
More and more business owners are finding results with promotional marketing material and promo products. With businesses currently pushing online marketing, adding a physical element to your marketing is a great way to stand out from the crowd.
Quality matters when it comes to promotional products. Rather than providing another pen or a drink koozie that will get lost in a drawer, try something new. Stickers, for example, or a refrigerator magnet will last longer and allow you to advertise your contact information. Leave a coupon or a special on the promo item to get even more use out of it.
5. Create an Instructional Video
There has never been a better time to do video marketing for your business. With a cell phone and a partner, you can create a quick and easy instructional video that shows your company at work. Keep it short, just a minute or two is all you need. Provide useful and helpful information that will interest your prospects and customers. Give them what they want.
Look at providing an answer to a question a prospect might have, or cover something they may not know about. Let them know more about your team and the people who may be working in their home. Leave a coupon or discount code at the end of the video so you create a conversion path for the customer. It’s a great way to connect even when social distancing.
6. Look For New Opportunities
Rather than throwing money at the customers you already have, look for ways to target new customers. New customers or a new service is a great way to expand and grow your business without harming your core market.
Start by building a buyer persona of this new customer or market. Find out what their priorities are, what problems they are looking to solve that you can help with. Determine where they get their information, and what questions they might have about a business like yours. Use this information to shape your service or marketing plan. Build a strategy for reaching them and how you can solve their problems.
Getting Started with Marketing
With your marketing, the key to success is working smarter rather than harder.
That means reviewing your goals and building a strategy to meet them. Partner with other businesses or marketing partners that can help you reach your goals. Invest wisely rather than throwing cash at companies cold-calling to ask for your business.
If you have questions, or want to schedule time to talk to the marketing team at GO2 Partners about your business goals, then contact us today. We’re here to help.