The world of marketing is constantly changing. Keeping up with the latest technologies and trends can be difficult for any organization.
Whether your marketing team is limited in size, staffed with strong strategic thinkers, or fully integrated with both strategic and executional capabilities, there’s probably at least one marketing challenge that keeps you up at night.
Why Marketing Execution Services Make Sense
A marketing execution program is a long-term partnership with an external marketing team. It provides you with access to the expertise, resources, technology and specialists you need, so you don’t have to hire new employees or rely solely on risky or expensive freelance resources.
Implementing a marketing execution program can help you overcome problems and challenges. Doing so allows you to tap into a much broader and deeper set of marketing resources — capabilities that would typically take years, and significant investments, to develop and hone internally. The additional skills, experience, technology, capacity and connections that you get with a program can give you a long-term assist for your marketing team, or simply be a periodic pressure-release valve when you internal team is overbooked.
Working with your marketing partner allows you to create meaningful associations with professionals who can help you develop and distribute your specialized marketing materials. Once a marketing execution program is in place, you can then take over control via a self-service marketing platform or let your account manager continue to service your program.
So how can a comprehensive marketing execution program serve your needs?
Benefits of Implementing Marketing Execution Services
The 20/20 Marketing Program from GO2 Partners is an excellent example of how implementing and using marketing execution services can take your brand to the next level.
Any size business can benefit from one or all of these ways to enhance your marketing via such a program.
- Introducing fully integrated technology.
Knowing when and how to implement technology can be a tough for any business. It can be an additional cost with no guarantee on a return. By using a marketing execution partner, your organization can quickly and easily add new capabilities without adding the overhead expenses associated with an entirely new hire or department.
You’ll also benefit with unmatched experience and best practices from the partner. For example, ecommerce solutions employed by marketing execution teams are typically the result of years of testing, successful implementations, and feedback from users.
- Instituting best-in-class creative.
Working with resources in a marketing execution program ensures that you’ll have a full staff of graphic designers, videographers, photographers, copywriters, proofreaders, social media specialists, developers, print managers and distribution experts.
These individuals have specialized talents and professional experience that can be difficult to duplicate within individual marketing departments. They give your team an edge with every piece of content and every project that you produce. You know your deliverables will get attention from the prospect. Plus, each expert is backed by additional resources and support – providing a complete solution that will meet your needs. Tapping into these skills can help you move the needle on your marketing initiatives by incorporating award-winning creative work and unmatched execution.
- Possessing resource availability.
Admit it, we all have tasks that we would rather pass off. This isn’t a bad thing. Marketing execution teams employ talented individuals who actually love taking on your seemingly routine tasks, often at a much lower cost than handling the work internally. Not to mention, sending those tasks off to other professionals who may be better equipped to handle them allows you to focus on higher priority strategic work — the kind of work you want to be doing and can make a positive impact on your business.
So, instead of muddling through mundane tasks like inventory management or reorders, let the experts handle it. They have the resources to get you what you need in a timely and efficient manner. They’re always available to step up should you need something sooner rather than later.
- Maintaining consistent brand control.
Your marketing team churns out a lot of content and materials — from brochures and presentations to emails and videos, and everything in between. Do you have assurances in place to maintain brand consistency with every release? Can you manage the work produced in all departments within your organization?
Working with an e-commerce solution from a marketing execution partner is a critical step in ensuring you have brand control. Take your existing marketing, sales and training materials, as well as your brand promotion and apparel, and add it to a centralized repository managed by the ecommerce solutions. With central control, you can maintain effective brand management. You can also seamlessly provide the customization and localization required by even your most far-reaching teams.
- Developing results you can track.
In the world of business, results matter. Marketing departments are no different — especially with increased pressures to maximize ROI while minimizing budgets. With so many of your initiatives under a microscope, it would be nice to know what materials are valued and utilized by your team members and stakeholders, as well as which ones might have some room for improvements. This is key too optimizing your ROI and tracking results.
A strong marketing execution services partner will have technology in place to give you the data and answers you need. You’ll know exactly what works and what doesn’t, so that you can adjust future strategies accordingly. Provide your sales team a list of best practices and the best material, and set yourself up for success.
- Ensuring timely and cost-effective solutions.
Developing a partnership with a trusted marketing execution team gives you something you simply cannot acquire with one-shot freelance services — timely and cost-effective work products. Once a relationship is developed, the marketing execution professionals will know your brand, messaging and style almost as well as they know their own. This helps to ensure jobs pass through the system efficiently and effectively – with the consistency and quality you expect. It saves you time and money in the long run, and you see better results with every project.
The learning curve is minimized and the mutual respect for great work is maximized. Yes, kicking off a partnership does require an upfront investment, but these expenses are generally much lower than adding and training the required talent in-house or simply failing to get the work done at all.
Finding the Right Marketing Execution Program
Regardless of where your current marketing is today, marketing execution services can support you in creating a plan for what’s next. The 20/20 Marketing Program from GO2 Partners is here to help you hone your vision for the future, while maximizing the way you connect with customers and prospects today.
Remember, the marketing execution services team will be there to assist you in tackling even the toughest challenges. You never pay for services you don’t need – you’re accessing the resources and support required to meet your business goals.
So whether you’re constantly juggling multiple responsibilities with limited resources, unable to hire the specialist you truly need, unsure of how your next executional print, apparel and promotional needs will be met, or simply struggling to complete all your marketing tasks, the 20/20 Marketing Program is at your service. As an extension of your team, we can serve as your single marketing execution solution.