Kierstin Payne

Our Digital Marketing Director, Kierstin Payne, oversees all of our Digital Marketing initiatives including Graphic Design, Inbound / Digital Marketing Programs, Social Media Marketing / Reputation Management, Websites, and Content Marketing services. With over 20 years of experience, she brings invaluable knowledge to every project, resulting in high performing successful projects and campaigns. Kierstin joined the GO2 team in 2016 along with the acquisition of ViewSource, Inc. where as a partner, she served as the Director of Design / Project Management and the corporate President / CFO. Her years of Project Management experience allowed her to also take on the role of Project Management Director during the transitional phase. Combining her expertise with the internal knowledge provided by GO2's staff, she was able to develop and implement a successful agile process management system company wide. This new system has provided the backbone to significantly reduce backlog, keep work flowing in a reliable and timely manner, and improve overall productivity and forecasting abilities. Kierstin also spearheaded the Social Media Marketing program at ViewSource, by launching the first team dedicated to covering the 2011 Dance Worlds through Social Media and the award winning supporting website. The continued growth of the dance marketing programs, led to the opportunity to manage all of the USASF (United States All Star Federation) Social Media initiatives for cheer & dance beginning in July of 2015. She also serves on various committees and boards for USASF as well as serving as the legality official at regional and national events. Her most recent focus is in the development and launching of our Inbound Marketing program that is supported by our partnership with HubSpot. Inbound Marketing draws customers to your business through the integration of digital, social, email, content, and search marketing. Integrating all facets of digital marketing creates a custom online experience for each customer, allowing for better attraction, engagement, and results.
Find me on:

Recent Posts

5 Can’t-Miss Benefits of Delighting Customers

By now, all of us have at least a passing understanding of HubSpot’s inbound...

The Curious Connection Between Brand and Inbound Marketing (and What It Means for Your Business!)

If you own a business or work in marketing, you’ve probably given some...

Looking Ahead: Marketing in 2021

There is a reason why businesses don’t invest in crystal balls, tarot cards...

A New Normal for the HubSpot INBOUND Experience

Last year after #INBOUND19, I started a tradition of writing a blog about my...

How to Unlock MarTech and Unleash the Power of Your Marketing

The truth is, the moment you purchase technology for your business, it...

Empower your Marketing Goals with the Latest Digital Trends

NOTE: This blog was originally published in May 2019. It has been updated...

What Is MarTech? Why It Matters for Your Business

Want to succeed in sales and marketing? Looking for the secret to success...

The State of Digital Marketing in 2020

Many of us are still reeling from the shock that has been 2020. Beyond...

Is your CRM Sabotaging Your Relationship with Customers?

How many times has it happened?

Here’s an SaaS (Software as a Service) sales...