How Corporate Apparel can Help Build Your Brand

From nurses’ scrubs to mechanics’ overalls, what you wear says a lot about your work. Corporate apparel helps you send the right message to your customers.

When a customer is ready for in-person interaction with your business, the employee uniform is one of the first things they see. It communicates a message about the expertise and approachability of the employee. It also communicates a message about the personality and professionalism of your business. As one of the most recognizable forms of non-verbal communication, what your employees wear can have a surprisingly powerful effect on how consumers view your brand.

Employees are your brand ambassadors

One of the best ways to spread brand awareness is through your employees. They represent your company’s human connection and help create the brand story with every customer interaction they have.

“Your brand is what others say about you when you are not in the room.”

-Jeff Bezos, Amazon

When consumers are talking about your brand, your employees will often be their focus. Your products, services, environment and advertising are important, but what people like to discuss most is other people. When it comes to brand buzz on social media, customer service is regularly one of the hottest topics. A quality, well-fitting uniform that speaks to and reinforces your strategic brand will improve first impressions and get customer visits headed down a positive path.

Benefits of a corporate apparel program

Corporate apparel offers more than just style. Here are some of the ways a good uniform can help improve your brand image.

1. It builds trust with customers.

When it comes to spending their hard-earned money, people want to be reassured that their business is in the hands of the experts. Uniforms are an effortless way for employees to look sharp, professional and ready to represent your brand. A uniform sets a high standard for what the customer can expect from your company — quality, professionalism, and attention to detail.

2. It improves productivity.

Research suggests that what you wear affects the way you think and behave. Wearing a uniform helps activate “work mode,” allowing employees to shift their minds from a state of rest and relaxation to a state of work and productivity. This means employees can be more focused and alert while on the job. It also helps them create that all-important separation between their personal and professional life.

3. It fosters team unity.

Work uniforms promote a sense of teamwork and being a part of something bigger. Having workers in uniforms can also help level the playing field for all employees. No matter the industry, employees will have varying resources and ability to build a professional wardrobe. Uniforms provide style equality, helping all employees feel comfortable and confident with each other and their work.

4. It Improves customer experience.

Uniforms immediately identify company representatives who can be approached for help. Customers can quickly recognize your employees and your brand, making it easier for them to get the help they need. They can feel confident that the person they are approaching will be knowledgeable and happy to answer their questions, making it much more likely that they will leave with the right product and a positive experience.

Start or upgrade your corporate apparel program

When employees wear high-quality uniforms displaying corporate logos and colors, they help reinforce your brand’s image and build a reputation for excellence. From sourcing connections to fulfillment expertise, we have everything you need to ensure a consistent, custom look for every member of your team.

Contact GO2 Partners for more information about designing a custom, comprehensive uniform program.