Successful goal setting requires long-term planning.
That’s where tracking future trends and technology can help. With foresight and planning, you can have the tools and processes in place and ready before a trend is realized, capturing customers and business before the competition knows what hit them.
We’ll examine the latest digital marketing trends and show you how they can help you achieve your marketing goals. Your goals can provide the competitive advantage every business is looking for.
Digital Marketing Trends Shaping the Future
Many companies create reactive rather than proactive marketing goals.
Here are the trends and technology shaping the future of marketing, and how you can use them in your current goal planning:
Anyone with an Amazon Alexa or Google Home understands the power of Voice Search. With increased sophistication in word recognition software, you can talk to a smart device and get the answer you’re looking for. It’s an emerging battleground in SEO and search – and it’s time for businesses to optimize their website for not only keywords, but voice search as well.
Voice search queries are longer and more conversational. You should incorporate targeted queries and their answers on your site. Good areas might be a FAQ where you can answer questions or in a blog post. Look to naturally incorporate the query text in your site. Search engines will more easily find and use your site for answers.
Machine Learning and AI
Data-driven marketing is powerful. The problem for many businesses is managing the wealth of information. How do you transform raw information into actionable data? That’s where Machine Learning and AI (Artificial Intelligence) can help.
With AI, computers can rapidly analyze data to identify patterns and behaviors – turning raw data into insight. Customer data, social media reports, zip codes and addresses, memberships and more are fuel for better marketing in the hands of AI. According to recent data, 84% of all marketing organizations are implementing or using machine learning. If you haven’t started, there is no better time to get started.
Everyone knows the power of video marketing. Users watch 5 billion+ videos every day on YouTube. Videos generate 1200% more shares on social media than posts with text and images. Live Video works similarly to social video – it just takes it up a notch.
With live video, you have the advantages of standard video marketing, but the videos are faster and easier to produce. The audience believes the video is more authentic. The relaxed, conversational aspect fosters engagement. Look at conducting “event” live videos to capitalize on the real-time user engagement for topical, engaging marketing.
Everyone knows the power of content marketing – content is king. Today, everyone can access and use content and media – video, text, images, music and more – at the push of a button. Content is how we communicate.
Companies understand the importance of content (finally!) and are developing content strategies. Rather than individuals producing content, companies are linking content production to corporate goals. Companies are making an investment in time and resources that will further mainstream content marketing, and crafting strategies that grow business.
Link your content plan to the corporate strategy. Look at your content as a tool for achieving the strategy.
SMART Goals and Digital Marketing
Now that you have an idea of the trends and technologies shaping marketing, it’s time to use them in your goal setting. That starts by setting SMART goals:
SMART is a framework for goals that are achievable, strategic, and powerful. SMART goals are easier to implement, and deliver measurable benefits for business.
SMART goals ensure marketing efforts align with business goals. Consider the trends covered here. Look at ways you can use the trends to meet your business goals. Download our free template to help you align your goals with your strategies, to maximize your marketing efforts.
Still worried about the future of your business, and wondering how you can make digital marketing work for you? Then contact the experts at GO2 Partners. With the resources and expertise from working with many of the top companies in the world, we’re ready to help you reach your goals.