How to leverage marketing technology for your business

How to Leverage Marketing Technology for Your Business

by GO2 Partners on December 13, 2023

In today’s marketing world, there seems to be an app for everything from email marketing to project management. If your tech stack seems ever-growing, but you’re still searching for that one tool that will do it all, you should consider HubSpot CRM.

Here are a few ways to use HubSpot CRM for all your marketing needs, including reaching your audience effectively and increasing ROI.

Content Management

Content management involves collecting, delivering and managing content. It also includes the entire process of creating content, storing it or deleting it. With so many types of content, such as images, videos, audio, multimedia and text, it can be nearly impossible to make updates and share them throughout your channels without a content management system.

HubSpot’s content management system helps users A/B test the content before publishing it, make any necessary changes across platforms and design content faster with different templates. Marketers can also track content user engagement and view the performance analytics.

HubSpot CMS is entirely secure, with a team of cybersecurity professionals who regularly monitor and offer round-the-clock protection. Furthermore, non-developers can easily use the platform since HubSpot eliminates the need to host, maintain and secure a server.

Search Engine Optimization

HubSpot’s marketing technology makes the process of search engine optimization easier than ever. Personalize your messaging to target specific audiences and tweak your content to make it more relevant.

Enhance your SEO efforts by compiling keywords, scoring your articles’ use of keywords, and setting content that meets specific standards as the guide for content competing for the same keywords, all within the same platform.

HubSpot’s SEO software helps users, even with minimum SEO training, optimize content and execute a successful SEO strategy. It provides a list of issues to fix, ranked on level of importance, and detailed insight into why these issues matter for future decisions.

Email Marketing

Email marketing is not dead and is a must for all marketers. But with so many forms of marketing to keep up with, it could be easy to push email marketing to the back burner.

With HubSpot’s email marketing software, you can keep up with all aspects of your marketing. Compose and send emails quickly, personalize campaigns at scale, track email performance and automate email segmentation.

With HubSpot, marketers don’t have to be graphic designers to create beautiful emails. With the drag-and-drop editor, marketers can customize individual layouts and add calls-to-action and images.

With HubSpot’s contact insights, the time spent crafting beautiful emails won’t be wasted. By using the data provided, marketers can personalize each email and tailor it to individual subscribers. Information such as the subscriber’s lifecycle stage or list membership can be used to create relevant subject lines and write compelling content, attachments and calls-to-action.

Retargeting

Retargeting focuses on attracting new audiences through advertising on social media, email and other platforms. This is the process of advertising to potential leads previously exposed to your offering. These personalized ads help make the sale to people who previously showed interest in your product or service through retargeting.

Retargeting captures visitors through the intent of searches. This form of advertising increases visitors to your site by attracting new people who haven’t heard of your company and wouldn’t have otherwise visited it through organic search. Retargeting has high conversion rates and can be more cost-effective display ads.

HubSpot’s retargeting dashboard allows marketers to easily view your website’s visitors and see where they landed on your site. Even when visitors leave the site, they will still see ads directing them to your site. With this technology, companies can conveniently create campaigns tailored to their audience, guaranteeing they get the maximum return on their investment.

Analytics

Make sure your marketing efforts are paying off with HubSpot’s analytics feature. HubSpot analytics are built into everything you do. You’ll have access to all the data you need to make smarter, data-driven decisions as you scale your business.

Boost your ad search efforts by viewing analytics for the performance of all social media and PPC marketing campaigns. You can view detailed reports on every marketing asset, including your website, emails, blog posts and social media.

While navigating in other third-party analytical tools can be cumbersome, with HubSpot’s analytical platform, you can view easy-to-understand statistics, making it easier for your team to make sense of the numbers and act.

Customized dashboards will help your team see pertinent information. Users can quickly build high-level dashboards for leadership or personalized dashboards for team members to help them reach their goals.

Implement the Right Business Technology

Choosing the right marketing technology for your business can feel overwhelming with so many options available. Before purchasing any MarTech, take advantage of HubSpot's free trial. Use the trial to experiment and see how it integrates with tools you already use and how it will affect your workflows and processes.

GO2 Partners can help you not only suggest the perfect marketing technology for your needs, but we will guide you through the implementation process and ensure you get the best return for your investment. As a HubSpot partner, we know the product and can help you successfully implement the software. We will provide additional training and offer support and system optimization to ensure the software is fully functional and that the whole team knows how to operate it.

Contact us today.

Topics: marketing technology, content marketing