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How to Use SEO and Online Search Strategies: A Digital Marketing Guide for Business

by Kierstin Payne on August 13, 2019
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Putting a digital marketing strategy in place for your business isn’t easy.

Sure, you can have an awesome website, but do you have the right copy for it? Is your social messaging helping drive sales, or is it just collecting likes? Are you selling to the right customer, using the right channels?

There are a lot of moving parts you need to balance.

That includes SEO (Search Engine Optimization). You can have the best content, award-winning videos and a brilliant call-to-action, but if you don’t have an SEO strategy, your best prospects may never get a chance to experience that content.  You’ll never have a chance to make a sale.

What is SEO?

Today, when someone has a problem, they turn to the Internet. They use search engines like Google, Bing or Safari to find a solution and get the answers they need.

According to the data company Internet Live Stats, Google manages more than 40,000 searches per second. This means there are more than 3.5 billion searches a day on Google, and more than 1.2 trillion searches a year worldwide.Talk to the experts today. See what digital marketing can do for you.

As a business, your goal is to be seen as the solution for the prospects looking for answers. That’s where SEO can help.

SEO includes techniques that increase traffic to your website through organic search results.

Search engines use programs known as bots to catalog the information on the Internet. The better you can design your website and copy to answer the searches of your prospects, the easier it is for bots to catalog. The better you can rank in search results

Crafting a Digital Marketing SEO Strategy for your Business

According to many experts, crafting a successful SEO strategy is both an art and a science. While we can’t guarantee success, we’ve collected a few insider tips that will jumpstart your SEO strategy.

Finding the Right Keywords for your Business

There are certain words, or word combinations, that will be used in the searches you want to rank for. These are known as keywords, and should be the focus of your strategy.

  • Consult your Personas: You should have a buyer persona for your business – a research-based profile of your target. Brainstorm how your persona will look for a solution. Create a list of questions they may use, then find keywords, or phrases that will be included in a search. Still struggling? Look at your competitors to see how they are targeting prospects.

Online tools like Google Keyword Planner and Ubersuggest can help you find additional keywords and rate a keyword by the number of searches.

  • Create a Content Strategy: With a list of questions and your keywords, you should be able to determine how you can best answer the questions your prospects have as they look online for a solution. Your goal should be to create the best, most authoritative answers for prospects utilizing the keywords.
  • Building your Website: Your website should be where you answer your prospect’s questions. It shouldn’t just highlight your business or the products you sell, but help your prospects solve a problem. It should give them the answers they are looking for. The answers and solutions should be the focus of your web and SEO strategy.

Search engines give preference to websites that are easy to use. That means the site is mobile-responsive and the pages load quickly. Users should be able to find the answers they need quickly.

Many businesses are already using a strategy similar to this to build out their marketing, but SEO shifts to focus to the prospect – your buyer persona.

Implementing your Keyword Strategy

Implementing an SEO strategy for your business shouldn’t be an event, but a process. The goal is continually optimizing your content.

As you learn more about your prospects, and as web and search habits change, you should continue to adjust your SEO strategy. Regularly schedule time to review and update the content on your website with a goal of improving your search ranking.

This is just the first step in an overall SEO strategy. It is a good first step, but additional work can quickly pay dividends in your overall digital marketing plan.

If you’re ready to move forward with a new, or expanded, SEO strategy, then call the experts at GO2 to see how they can help. With a complete marketing execution team available as needed, GO2 can help not only with the strategy, but also the implementation of your digital marketing – delivering the turnkey solution many businesses are looking for.

Topics: Digital Marketing and Business, SEO and Digital Marketing