Packaging is more than just the vehicle you use to transport your products to consumers. While the most basic form of packaging focuses on getting items safely from A to B, learning how to take your product packaging to the next level can transform the way you do business.
It can mean the difference between losing a customer and earning a loyal brand advocate that grows your company.
Improve Your Product Packaging
Learning how to create packaging that sets your product apart from the competition can help you close more sales and build a stronger brand identity. Customers are more likely to choose products that have appealing packaging, so taking the time to improve your packaging and create an eye-catching design will improve your bottom line.
Here are a few tips that can help you create better product packaging.
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Choose the Right Container for Your Product
Before you can start designing the exterior of your packaging, the first step is to decide on the container you want to use. There are multitudes of different options, so finding the right choice for your business can take time.
If your company does a lot of ecommerce business, you might want to opt for durable corrugated boxes. If you sell products primarily out of a brick-and-mortar location, then you can worry less about the durability of the design and focus on making the exterior appealing. Regardless of where your focus is, you want to select a container that highlights your product and delivers it safely into the hands of your customers.
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Use Consistent Messaging
When designing the exterior of your package, it’s important to maintain a consistent message. For example, if you sell beauty products online, you might want to design ecommerce packaging that uses soft textures and skin-tone colors. Making an impression with your product packaging not only creates a better experience for the customer but can make them more likely to become a repeat buyer.
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Work with Sustainable Materials
Modern consumers prefer to purchase products that use sustainable materials and packaging. If you want to make a great impression on your customers, switching to recyclable material can be a great step.
You may want to list the recycled materials that went into the packaging or include tips for recycling the container effectively after the consumer has removed your product. It’s a little step with your packaging, but it can make a big (and memorable) impression on your customers.
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Design Amazing Unboxing Experiences
Unboxing has become a modern phenomenon, so designing these experiences can get customers excited about your product. After buying a product online, people wait eagerly for it to arrive in the mail. When opening the delivery, customers who have an engaging experience are more likely to buy from your company again. It makes your business more memorable.
If you want to design an amazing unboxing experience, focus on details like how the package opens, or where the eyes are drawn when taking the product out. Using interesting opening mechanisms and engaging designs helps keep buyers excited.
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Tell a Story
Using your packaging to tell a story is another effective way of catching a consumer’s attention. You can use product packaging to tell the story of how your company got started, or what the inspiration behind the product is. Telling a story gets buyers engaged with your product and can make them more likely to purchase additional items in the future.
When telling your product’s story, you might want to work with graphic designs that effectively convey your message. While language can be effective at describing your product’s purpose, using images to tell your story is a great way to capture a consumer’s attention and get them excited about your product.
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Perform Competitor Research
One of the best ways to improve your own product packaging is by studying that of your competitors. Learning what does and doesn’t work for similar companies can give you a head start when designing your own packaging. To get started doing competitor research, it’s a good idea to search for your own product and see what other companies appear on the results page.
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Gather Feedback and Improve
Customer feedback is an invaluable source of information. To keep improving your product packaging over time, it’s helpful to learn about what aspects of your design customers enjoyed, and which ones they did not.
To get feedback from your customers, you can send out an automatic email a day or two after they receive the product. You may also want to include a link or QR code on the package itself that customers can use to leave a review. To incentivize these reviews, explore options like free giveaways or promotional pricing.
Learn How GO2 Partners Can Help You Improve Your Product Packaging
At GO2 Partners, our experts have decades of experience designing effective products. Our packaging department can partner with printing to design containers that help you tell your product’s story, while also engaging customers with unique and exciting unboxing experiences. Don’t wait to learn about all the ways that GO2 can help. Contact us today for a free consultation.
